Mistake #1: Creating a skeleton website
A good template might be all you need to start, but it’s not going to produce the results you want. Instead, work on developing a site that will allow you to create a customized shopping experience. One of the most important factors that you should consider is the design of your homepage. It should be able to clearly display your company’s name and logo.
The design of your website should also reflect your company’s values and brand. While it’s important to have a variety of products and prices, it’s additionally important to have an informative page that explains the company’s mission and history. Having a well-designed website can help bring your business to life.
A well-designed website should be able to engage its customers through clear call-to-actions. While it’s important to have a beautiful design, it’s also important to make sure that the messages are consistent across all pages. For instance, if a customer wants to see a price, they should be able to click on the “Shop Now” button or contact us form.
Mistake #2: Excess Information
Despite the evolution of web design, small businesses can still use various forms of interactive marketing, such as call-to-action buttons and pop-ups. However, it’s important to keep in mind that this approach can overwhelm the user and send five sales associates to a potential customer who has just walked into your door.
Keep your website clean and systematized, so the visitors can concentrate on your product and service, as well as what makes your business so special.
Mistake #3: Focus on web design little details
Consider adding seductive images of your products. Focus on having good responsive design for mobile devices, including images for retina display. Give special attention to the website design details such as color, layout and typography to reflect your brand’s personality.
if your website appears to be off-brand, guests are likely to ditch it.
Web design tuning is fundamental!
Mistake #4: Neglect the importance of Search Engine Optimization
It doesn’t count how beautiful your new website is, if search engines can’t find it and drive people into your website.
Ensure your website is well optimized to increase its visibility online.