Today, 88medias has a new face. Our new identity is live across our website and social channels, and it’s built to reflect the agency we’ve become.
Over time, our work has grown from building websites to delivering complete digital solutions: UX design, e-commerce, mobile apps, custom engineering and digital strategy. Our old look no longer told that story. So we rebuilt it from the ground up, with the same care we put into every client project.
What changed, and what didn’t
The name stays. 88medias is who we are, and the “88” now leads the wordmark in our signature orange, so it’s the first thing you see.
What’s new is everything around it:
- A bolder wordmark. Rounded, confident letterforms that read clearly on a phone screen and on a billboard alike.
- A new symbol. Two linked loops that sit above the “i” in “medias” and also stand on their own as our icon.
- A clear tagline.
</digital solutions>says what we do in two words, in the language our developers write every day. - A tighter palette. Warm orange, deep charcoal and soft blush, used consistently everywhere we show up.
What didn’t change is how we work: close partnerships, honest advice, and digital products built to perform.
Why </digital solutions>
Our tagline is written like a line of code, and that’s on purpose. Code is where our ideas become real products, so it felt right to let it speak for us.
The closing tag also carries a meaning. In HTML, a closing tag completes what was opened. That’s the promise we make to clients: we don’t stop at a design file or a launch day. We see the work through to a finished, working solution.
Color and type, chosen with intent
Orange is our energy. It’s warm, optimistic and hard to ignore, which is what we want our clients’ brands to feel like online.
Charcoal is our grounding. It balances the orange with calm and seriousness, the way solid engineering balances bold design.
Blush gives us breathing room. It softens layouts and keeps our materials feeling approachable rather than corporate.
On the type side, a clean geometric sans-serif carries our headlines and body text, while a monospaced font sets the tagline apart. Together they show the two sides of what we do: design that people enjoy, and code that holds it all up.
What it means for you
For our clients, nothing about your projects changes, except that you’ll see a fresher 88medias in our proposals, reports and communication. Same team, same contacts, same commitment.
For businesses getting to know us, the new identity is a clear signal of what to expect: thoughtful design, solid engineering, and a partner that stays with you after launch.
Over the coming weeks, we’ll share more about the thinking behind the rebrand and the services that come with it. Follow us on Instagram to see it unfold, or start a conversation with our team about your next project.